When small and medium-sized businesses hear the term marketing, they often think of it as an expensive affair, one that requires a considerable amount of budget and spends. In the Manufacturing and ITES industries, your customers are mostly clueless about your products and technology, which are developed and built by spending a lot of money. But, due to the lack of marketing efforts your customers or prospects will never know about your story and how your products can benefit them.
Whether you are in retail, ITES or manufacturing, our marketing management program lets you champion your communication, customer experience and relationship in the most frugal and simple manner. The program has been designed in a manner that allows the key members of the organisation understand and create a customised plan that is most suitable to their need and budget.
We offer a customised consulting and communication program that will help you rise to the occasion and win the customer. Here is a glimpse into our module:
Step 1: Understanding what drives effective marketing
A one-day interactive workshop with the Founders, Owners, and leaders of the marketing and sales team, customer support team and business operations team. The session helps you learn the art of driving the emotional brain while exploring myths associated with the communication. It lets you understand how a customer can be turned into a suitable prospect, enables you to map out engaging customer experience and allows you to nurture your business through relationships.
Step 2: Internalising Customer-centricity
Feedback report based on the findings that will enable you to make your marketing plan more Customer-centric.
Step 3: Go-to-market strategy
An optional step, wherein we provide an extensive go-to-market plan along with the creative strategy to help launch the brand in the market.
The world of marketing is evolving and it’s time for the marketers to rethink on their marketing approach. The marketers must understand the power of videos and how this medium could be leveraged effectively for marketing initiatives. Let’s take a quick look at how videos can boost your marketing efforts.
One of the most significant challenges for small and medium enterprises is lack of marketing funds. They can either manage their cash flow to survive or invest in marketing. Traditional marketing techniques are completely out of the question. Ask any small and medium-sized organisation owner, and you would quickly realise that their business has been built through recommendations; it has taken them years to develop their customer base.
Many businesses today have been left a little shell shocked by the rapid marketing transitions that have occurred over the past few years. And just when they thought they had their online marketing covered with a business website, they find they are struggling again. Dwindling web traffic, irrelevant web content and out-dated online marketing methods can put a business way behind its competition.
Companies have used these content tools to share relevant information with their consumers, without really directly promoting the brand and its products and services. But, there was a need to revolutionize this trend for the companies to be able to talk to their end audience more directly and to be able to share further nuanced information about their services.